Boosting Sales At A Book Signing

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If you have written a book - regardless of whether your book is fiction or nonfiction, traditionally published or self-published - one of the best ways for you to boost sales is with a book signing; at the same time, however, a book signing can end up being a waste of time (and even of money!) if you do not take the right steps during it. When it comes to book signings, of course, there is no single "correct" way to go, but there are a few mistakes you will want to avoid, and there will be a few specific things you will want to keep in mind, in order to sell more copies of your book.

One thing that will be extremely important is that you are ready to engage with readers and be attentive toward them; if you go to a book signing and wait for readers to talk to you - or worse, if you kick back with a computer or a book and wait for someone to interrupt you - you will not meet with nearly as much success as you will if you are eager to converse and interact!

When you are talking to prospective buyers, one of the biggest keys is to hand them a copy of your book; tell them to hold onto it as they browse through the store, letting them know they can flip through it, as readers are far less likely to return a book to you than to simply never pick it up at all!

And lastly, be aware of the fact that plenty of people will not actually purchase your book on the day of the book signing, but if you give them a way to remember your book, they are likely to end up buying later on; consider printing several hundred bookmarks and keeping them on your table, allowing readers to take these home with them so that they will remember your book later on!

You will be able to increase the likelihood of selling lots of books during your book signing when you keep these tips in mind - instead of decreasing the likelihood of the book signing being a success!