It is extremely important that you are advertising in the right places, and while many people think of “advertising where lots of people will see or hear the ad” when they think of advertising in the right places, what this really means is advertising in the places where your target audience will be; after all, it is no good to advertise in a magazine that thousands of people read if none of these people will actually be interested in your business!
You will also need to make sure, once you have figured out who your target audience is and where you should advertise in order to reach them, that you are advertising in the right manner; spend some time running focus groups that will help you determine exactly how you should approach your target audience, and this will go a long way in ensuring that your ads are effective.
And even though trying to save money by keeping your ads up for only a short period of time might be appealing, an advertisement needs to be seen or heard many times over before it will take root, so pay the extra money to keep your ad up long enough for it to truly be effective!
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